Enhanced Healthy Weight formula now on shelves. PURINA ONE Dog Healthy Weight Management now comes with an added edge... the goodness of soy. While most weight management products offer only low fat and low calorie benefits, the isoflavones contained in soy help raise the metabolic rate and encourage the body to burn fat. Scientific testing has shown that isoflavones not only significantly reduce body fat build-up, but can also increase lean body mass (muscle). In turn, more muscle helps boost the dog's metabolic rate. Look for the improved PURINA ONE Healthy Weight formula in-store today.

New development benefits senior dogs. PURINA ONE has taken its successful Vibrant Maturity 7+ product one step further, by adding an exciting new blend of nutrients. Now featuring enhanced botanical oils, the formula works to improve cognitive abilities, so older dogs can sustain a bright mind. Botanical oils provide extra fuel to brain cells to enhance the brain function of mature dogs, which has a positive effect on ability to learn, remember and understand. Healthy body, healthy mind... this improved formula offers older dogs the best of both worlds.

PURINA ONE favourites now even tastier. Super premium nutrition has never tasted so good. Recent flavour enhancements to both PURINA ONE Chicken & Rice and Lamb & Rice has resulted in truly exceptional taste. In fact, dogs can't wait to get their paws on it... with palatability tests showing the new formulas are a clear winner at dinner time. Of course, real lamb and chicken remain the number one ingredients in both formulas. So you can be sure your dogs are enjoying wholesome and balanced nutrition in every meal.

New kibble variety, same exceptional nutrition. You may have noticed some changes to the PURINA ONE Special Care formula labels. That's because we've enhanced these popular cat formulas with new-look kibble biscuits. Featuring new colours, shapes and sizes, the new kibble is sure to add even more variety and appeal to mealtimes. Naturally, you can expect the same super premium nutrition your cat has always enjoyed. The new kibble now features in the following formulas: Sensitive Systems, Healthy Weight Management, Advanced Nutrition Hairball and Vibrant Maturity 7+.