TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.
Satisfy your cat's instinctive cravings for protein-rich foods with PURINA ONE TRUE INSTINCT Natural Grain Free With Ocean Whitefish Plus Vitamins & Minerals adult dry cat food.
PURINA ONE® TRUE INSTINCT® Natural Grain Free With Real Ocean Whitefish Plus Vitamins & Minerals Cat Food
Cats are natural carnivores who instinctively crave protein-rich foods in nature, but regular dry food may fall short when it comes to satisfying cats who want a tender, meaty texture at mealtime. This inspired PURINA ONE nutritionists and veterinarians to research what cats get from their diet in nature. PURINA ONE TRUE INSTINCT Natural Grain Free With Real Ocean Whitefish Plus Vitamins & Minerals makes a healthy difference you can see, with natural nutrition that satisfies your cat and helps support lifelong whole body health.
Real ocean whitefish is the first ingredient
Natural + vitamins & minerals
Made grain free, without corn or wheat
No poultry by-product meal
No artificial colours, flavours or preservatives
0% fillers means all of our high-quality ingredients have a purpose
A deliciously meaty blend of protein-rich crunchy bites and tender morsels
Ocean whitefish, chicken meal, pea starch, cassava root flour, soy protein isolate, beef fat naturally preserved with mixed-tocopherols, soybean meal, pea protein, dried egg product, canola meal, dried yeast, soy protein concentrate, liver flavor, glycerin, chicken, phosphoric acid, calcium carbonate, salt, potassium chloride, L-Lysine monohydrochloride, choline chloride, sodium bisulfate, taurine, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7), menadione sodium bisulfite complex (Vitamin K)], L-Cysteine, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], DL-Methionine. A-4151
|Crude Protein (Min)||35.0%|
|Crude Fat (Min)||14.0%|
|Crude Fibre (Max)||2.0%|
|Linoleic Acid (Min)||1.4%|
|Calcium (Ca) (Min)||1.0%|
|Phosphorus (P) (Min)||0.9%|
|Zinc (Zn) (Min)||150 mg/kg|
|Selenium (Se) (Min)||0.35 mg/kg|
|Vitamin A (Min)||10,000 IU/kg|
|Vitamin E (Min)||100 IU/kg|
|Omega-6 Fatty Acids (Min)*||1.5%|
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Recommended Daily Amount (g/day)
|Cats Size||Amount to Feed|
|Small 2.3 to 4.1 kg||3/8 – 3/4 cup (33 to 66 g)|
|Large 4.5 to 6.3 kg||3/4 – 1-1/4 cup (66 to 111 g)|
Recommended daily feeding amounts for adult cats with normal activity (using a standard 250 ml measuring cup, which contains approximately 89g of PURINA ONE).
Remember food intake requirements vary depending on age, activity and environment, and should be adjusted accordingly.
Adult Cat Feeding Instructions
Fill your cat’s bowl with the recommended measured amount every morning and allow your cat to eat on a “free choice” basis throughout the day, rather than as a single feeding at mealtime. Food intake required to maintain an ideal body condition will vary, depending on age, activity and environment. Monitor your cat’s weight and adjust food amount accordingly.
It’s Not For All Cats
PURINA ONE TRUE INSTINCT Natural Grain Free With Real Ocean Whitefish Plus Vitamins & Minerals is specifically formulated for adult cats. If you have a kitten, or a pregnant or nursing cat, feed PURINA ONE Healthy Kitten Formula.
Making the Switch to PURINA ONE
Although you’ll be anxious to see the difference PURINA ONE can make in your cat, please allow 7-10 days to ease the transition from your cat’s current food. Each day, simply feed a little less of the previous food and a little more PURINA ONE until you’re feeding PURINA ONE exclusively. This gradual transition will help avoid dietary upsets.
No Supplements Necessary
PURINA ONE provides 100% complete and balanced nutrition for maintenance of adult cats. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.
Fresh Water, Proper Diet & Veterinary Care
Be sure to provide fresh water in a clean container for your cat daily. Proper diet, exercise and veterinary care are the best ways to keep your cat healthy. If your cat hasn’t had a check-up in the past year, please make an appointment today.