TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or


Digestibility is the percentage of a food’s protein and other nutrients available and utilised by your dog. Assuming your dog is in good health, digestibility can be judged by their stool quality and volume.

Small, firm stools are a sign that better nutrition is making a difference inside your dog and less of the food is passing through as waste. Any one of a number of factors influence digestibility:



The digestibility of the food will vary as the ingredient composition varies.



The correct ratio of nutrients in the diet helps to ensure efficient utilisation of them by your dog.



Lower quality ingredients can affect the digestibility of a pet food.



Even a formula of good quality ingredients can have its digestibility reduced by over-cooking or over-processing.


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