TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or

Dog Food Reviews

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  • TRUE INSTINCT® with Real Turkey and Venison
    TRUE INSTINCT® with Real Turkey and Venison


    Grahame October 02, 2020 Palmerston North

    Crazy pricing

    This is a great dog food but there appears to be no R. R. P. Today Countdown is charging $33 the highest I have seen. I have paid as little as $21 recently. What is your recommended retail price?

  • Vibrant Maturity 7+ with Chicken
    Vibrant Maturity 7+ with Chicken


    Nancy WakelinJune 01, 2019

    Vibrant Maturity

    I can’t believe it. My 10 year old standard poodle has always been fussy with food and hasn’t looked so good this past year. Now he asks for more and sure is looking good

  • Healthy Weight with Turkey
    Healthy Weight with Turkey


    HarryJune 01, 2019


    my dog possum loves this food it is tasty and nutritious ?

  • Adult with Chicken and Rice
    Adult with Chicken and Rice


    ChezJune 01, 2019


    This is the only food that agrees perfectly with my adopted Greyhounds. I tried many foods to find the right one, some recommended by the adoption group, but having found Smartblend I’ve fed it to them every day for the last 6 years and wouldn’t change for anything.