TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or

It’s really important that kittens are fed a specific formula designed just for them up until they are one year of age. Kittens grow at a phenomenal rate and have triple the energy levels of an adult cat.

To support this growth and energy levels kittens need all the fat, fatty acids and most vitamins that adult cats need, as well as a lot more protein to provide the energy for their growing bodies. Purina ONE Kitten Food has 46g of protein per cup.

Kittens also will benefit from DHA which is a nutrient found in mother’s milk, which helps vision and brain development.

Because of their high energy levels, it makes it harder for kittens to get enough calories in just one feed, so that’s why it’s really important to feed them 3-4 times per day, or if possible allow them to free feed.

Here are some other kitten feeding tips:

  • Where you feed your kitten is also important. Place your kitten’s food and water dishes away from foot traffic and noise in a place that is comfortable and easy for her to reach
  • Once you have chosen a suitable place, don’t change the location unless it is absolutely necessary. A plastic mat under the dish makes cleanup easier too.
  • Above all, always keep clean, fresh water available. If you have two cats, keep their bowls a reasonable distance apart to avoid confrontation or bullying. This is especially important when you’re feeding a kitten and older cat together.
  • Kittens are creatures of habit so establish a routine so that your kitten is fed at the same times each day. Use your kitten’s name when feeding her. This can help to reinforce her name while associating you with a pleasant activity.
  • A cat’s digestion is easily upset when you change her food, so it’s best not to change their food around too often. They’re not like us – they don’t get bored of eating the same food every day.
  • If you do change their diet- whether it’s canned or dry or between different brands- ensure it’s done slowly by still feeding their old food and increasing the amount of the new food over a period of at least five days so she can adjust. Don’t be surprised if her tummy gets upset in the beginning.



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