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5.00 out of 5 based on 1 customer rating
(1 customer review)

Our expert nutritionists were inspired by a dog’s natural instinct to choose nutrient-dense foods in nature. That’s why True Instinct is formulated with real chicken as the number one ingredient, along with real sweet potato and other high quality ingredients, to provide the protein and energy active adult dogs need.



No matter how far science advances us, we always look to nature to inspire us. This combination has always been important when it comes to our food. Purina ONE SmartBlend True Instinct dog food is no different.

Our expert nutritionists were inspired by a dog’s natural instinct to choose nutrient-dense foods in nature.  That’s why True Instinct is formulated with real chicken as the number one ingredient, along with real sweet potato and other high quality ingredients, to provide the protein and energy active adult dogs need.  Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct.

Why 4 Antioxidant Sources? Together, They Make A Healthy Difference.
An active dog can benefit from an antioxidant blend. Our dual defense antioxidant blend includes Vitamins E & A, along with minerals zinc and selenium in a complete and balanced diet that works around the clock. Together, they make a healthy difference on the inside by supporting your dog’s immune system and on the outside, by supporting healthy skin and a radiant coat.

Real chicken as the #1 ingredient
Made without corn wheat or soy
Highly digestible so more nutrition goes to work inside your dog

What's In It?

Crude Protein (MIN)30.0%
Crude Fat (MIN)17.0%
Crude Fiber (MAX)3.0%
Moisture (MAX)12.0%
Linoleic Acid (MIN)1.6%
Calcium (Ca) (MIN)1.0%
Phosphorus (P) (MIN) 0.8%
Zinc (Zn) (MIN)150 mg/kg
Selenium (Se) (MIN)0.35 mg/kg
Vitamin A (MIN)15,000 IU/kg
Vitamin E (MIN)460 IU/kg
Glucosamine (MIN)* 400 ppm
Omega-6 Fatty Acids (MIN)*1.7%


Chicken (source of glucosamine), poultry by-product meal (source of glucosamine), cassava root flour, canola meal, pea starch, animal fat preserved with mixed-tocopherols, pea protein, dried egg product, brewer’s dried yeast, dried beet pulp, sweet potatoes, animal digest, mono and dicalcium phosphate, potassium chloride, salt, calcium carbonate, Vitamin E supplement, choline chloride, zinc sulfate, ferrous sulfate, manganese sulfate, niacin, Vitamin A supplement, copper sulfate, calcium pantothenate, pyridoxine hydrochloride, Vitamin B-12 supplement, thiamine mononitrate, riboflavin supplement, Vitamin D-3 supplement, calcium iodate, menadione sodium bisulfite complex (source of Vitamin K activity), folic acid, biotin, sodium selenite. A-4172

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA


Feeding Guide


Dog WeightQuantityCups
1.4–5.4 kg38–113 g1/3 to 1 cups
5.9–9.1 kg113–151 g1 to 1-1/3 cups
9.5–15.9 kg151–227 g1-1/3 to 2 cups
16.3–22.7 kg227–283 g2 to 2-1/2 cups
23.1–34.0 kg283–378 g2-1/2 to 3-1/3 cups
34.0–45.4 kg378–454 g3-1/3 to 4 cups
Over 45.4 kg454 g4 cups plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)


The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.


Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.


Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.


Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.


Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.


Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.


3896 kcal/kg
442 kcal/cup


    5 out of 5


    Been feeding this to my eleven year old English Springer Spaniel for the past few days and let’s just say he absolutely loves it. It is by far the best food I have given him. Before trying him on True Instinct grain free he was having trouble with his anal glands and was creating smells all the time. Me and my mum took him to the vet hundreds of times about it and were told to put him on a grain free diet. We had been feeding him lots of other grain free kibbles but the only ones so far that have helped him were the purina grain free and two other pet shops brands (I think the other two were nutro and nutrience). I also think that this particular one has helped to fill him up when he eats it at his meal times (we feed him 2 times a day as the vet told us that feeding him twice a day would help him stop being so hungry too). So therefore because I have been feeding him this brand his anal gland problem is not as bad as it used to be and he’s not been sitting at our feet waiting for a piece of our food at dinner time. And because my dog loves sweet potato this is also been giving him healthy deposits when he is in the garden or when I take him out for his walks. Hopefully this product continues to help him and will definitely be purchasing this one again. Also, is there any other flavours in the grain free section so that I can try him on other flavours too please.

    Many thanks.
    Ami ?

    P.S: I found out your product through our local the warehouse NZ store in Mt Wellington, Auckland ?

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